Saks 95th Anniversary Carousel
My Role: Art Director
Working directly with the creative director, I led the art direction and user experience for this activation.
Tech: Adobe CS, Consumer Journey
See Campaign Assets Below:
The Saks Fifth Ave. Carousel was a dazzling and delightful luxury retail experience that allowed consumers to engage with the Saks brand in an exciting and eye-popping way. Our production team elegantly brought all of Saks’ main verticals to life, reimagining the traditional carousel horses as gigantic fashion pieces ranging from perfume bottles to sneakers and subway cars. In partnership with MasterCard, Saks offered carousel riders discounts on in-store purchases as the cherry on top of the ultimate New York City photo op.
Innovation Efforts
Built custom carousel experience designed to evoke the Saks brand and leave a lasting memory for those who experienced.
Web Development
