The General Sound Studio Live
My Role: Lead Designer, Motion Graphics, Video Editing, Frontend
Working directly with the creative director, I led design initatives across The General Sound Studio campaign that went live from a car show in Atlanta. I storyboarded and edited the promo video as well as designed all on-screen graphics and static promo material. I also designed and built a landing page that was used to collect 1PD entries for sweepsstakes.
Tech: After Effects, Premier, HTML, CSS, JavaScript, Mailchimp
See Campaign Assets Below:
This is the main promo used across all parties in the campaign. From concept through production, I storyboarded, created motion graphics, edited, and versioned this piece of content.
Innovation Efforts
Developed ad technology that turned a live feed into a VAST compliant ad unit in near real time and distributed across thousands of consumer sites
Web Development
A landing page was built to facalitate 1PD collection as entries to a sweepstakes. The landing page was built using HTML, CSS, and Javascript with Mainchimp acting as the database.
