Anheuser Busch Reventon de Verano

My Role: Lead Designer, Motion Graphics, Interactive Video, Frontend

Working directly with the creative director, I led graphic and interactive design initatives across Anheuser Busch Reventon digital summer music festival. I designed interactive lower thirds that were displayed during the live performance. Interactivity methods included, click to shop (in stream shopping), Promo Codes, Digital Photo Booth, and Unique sharable moments generated from live content.

Tech: After Effects, Premier, RTMP, HTML, CSS, Javascript

See Campaign Assets Below:

This is the main sizzle recap video. I led the design and interavtive development efforts across the campaign.

Innovation Efforts

Used clickable overlays as interactive design method. Users could click the grphic on screen to invoke different engagements.

Web Development

Streaming technology was developed to allow for user interactivity with the player.